Why Pernilla Søe’s Functional Fitness Challenges Are Going Viral Among Women in 2025

In 2025, the landscape of women’s fitness is more dynamic than ever, and few influencers have captured the imagination of their audience as effectively as Pernilla Søe, known online as @pernllla. Her functional fitness challenges have taken social media by storm, appealing to women who are looking for practical, results-driven routines that combine strength, mobility, and endurance. Unlike conventional workout programs that focus purely on aesthetics, Pernilla’s approach emphasizes functional movement, mental resilience, and long-term health, which explains why her challenges are generating not only viral engagement but also a growing community of dedicated followers.

Pernilla’s journey into fitness began with a simple goal: to create a program that feels authentic, adaptable, and empowering. From her early days sharing snippets of her training on Instagram to designing structured challenges that can be followed at home or in the gym, she has demonstrated a rare understanding of what motivates women to stay consistent. Her content balances intensity with accessibility, demonstrating exercises that improve everyday movement patterns while also sculpting the physique. This dual focus makes her challenges not just workouts but practical life tools, resonating deeply with women who are increasingly seeking fitness programs that are functional, not superficial.

Central to Pernilla’s approach is the principle of functional fitness. Her challenges are designed around compound movements that engage multiple muscle groups simultaneously, improving coordination, balance, and overall strength. Movements like kettlebell swings, squat-to-press combinations, and rotational core exercises form the backbone of her programs, helping participants develop strength that translates into real-life activities. She often emphasizes that a strong body is more than just visual appeal—it is a body capable of supporting an active lifestyle, preventing injuries, and maintaining mobility over time. By highlighting the practical benefits of each exercise, Pernilla positions her challenges as both transformative and purposeful.

What sets Pernilla apart is her ability to package these functional workouts into highly engaging challenges. Each challenge comes with a structured progression, clear instructions, and measurable goals, making it easy for participants to track their progress. In an era dominated by short attention spans and fast content consumption, her challenges strike a balance between simplicity and effectiveness. Social media platforms like Instagram and TikTok amplify her impact, with participants posting their own videos and updates, creating a viral ripple effect that further increases visibility. The combination of structured programming and community engagement is a powerful formula for building both influence and loyalty.

Another reason Pernilla’s functional fitness challenges resonate so strongly is her focus on inclusivity. Unlike many programs that assume prior experience or access to specialized equipment, her challenges often require minimal gear and offer alternative modifications for different fitness levels. Women can engage at their own pace, whether they are beginners or advanced athletes, and still experience tangible improvements in strength, endurance, and coordination. This approach lowers barriers to participation and ensures that her challenges are approachable, while still delivering results. As a result, participants feel empowered rather than intimidated, which is a key factor in the viral nature of her programs.

Pernilla’s challenges also emphasize core and upper body development, areas that many women find challenging yet essential for overall strength and posture. She integrates dynamic core sequences with functional upper body movements that enhance stability, coordination, and muscle engagement. These exercises are carefully designed to avoid overloading any single joint, ensuring safe execution while still promoting progressive strength gains. The combination of functional core and upper body training not only enhances performance in daily activities but also contributes to a balanced, toned physique—a major draw for women who want strength without sacrificing form or flexibility.

A defining element of Pernilla’s challenges is her attention to mindset and consistency. She frequently incorporates motivational cues, goal-setting frameworks, and progress tracking into her programs, reinforcing the idea that success is built on consistent effort rather than sporadic intensity. By framing challenges as achievable and measurable, she creates a sense of accomplishment that keeps participants returning for each session. This mindset-driven approach differentiates her from many fitness programs that focus solely on physical outcomes, adding a layer of personal growth that strengthens engagement and community loyalty.

The viral appeal of Pernilla’s functional fitness challenges is also driven by her content delivery style. Her videos are visually clear, professionally presented, and concise, making it easy for viewers to follow along. She demonstrates each movement with proper form, emphasizes safety and technique, and provides clear guidance on repetitions and tempo. This combination of professionalism and relatability makes her content highly shareable. Followers often repost her challenge videos, tag friends, and document their own progress, which fuels organic reach and creates the impression of a movement rather than a series of exercises. Social proof amplifies the perception that these challenges are both effective and accessible, increasing their popularity across platforms.

Moreover, Pernilla’s approach aligns with broader trends in women’s fitness in 2025. As audiences increasingly value holistic wellness, functional training, and community-oriented programs, her challenges offer precisely what modern participants are seeking. Her emphasis on mobility, stability, and functional strength speaks to a desire for fitness that is sustainable, safe, and applicable to everyday life. Women are no longer just chasing aesthetics; they are looking for workouts that empower them to feel capable, resilient, and confident in their bodies. Pernilla’s functional fitness challenges perfectly embody this shift, making them timely, relevant, and highly sought-after.

Community is another major factor driving the viral success of her challenges. Pernilla encourages participants to share updates, celebrate milestones, and support each other in achieving their goals. This sense of belonging fosters engagement and reinforces accountability, two key ingredients for long-term participation. Many women report that joining her challenges not only improved their physical fitness but also boosted their confidence, motivation, and mental well-being. This dual impact—physical and psychological—is a major contributor to the challenges’ popularity and widespread sharing.

Finally, Pernilla’s functional fitness challenges demonstrate the power of social media to democratize fitness. By delivering high-quality, structured programs through accessible platforms, she has created opportunities for women around the world to participate in effective workouts without attending a gym or hiring a personal trainer. The viral nature of her challenges is a testament to the combination of smart programming, strong community, and relatable messaging. Followers engage not only because the workouts are effective, but because they feel part of a movement that celebrates strength, capability, and empowerment.

In summary, Pernilla Søe’s functional fitness challenges are going viral among women in 2025 because they combine practical, results-driven exercise with accessibility, mindset coaching, and community engagement. By focusing on functional strength, core stability, and upper body development, she delivers routines that are both effective and empowering. Her clear instructions, progressive design, and inclusive modifications make participation achievable for a wide audience, while her emphasis on mental resilience and measurable progress fosters a sense of accomplishment and loyalty. In a world where women are increasingly seeking workouts that are purposeful, sustainable, and engaging, Pernilla Søe has crafted a model that perfectly meets the demand. Her challenges are more than fitness routines—they are a movement, a source of inspiration, and a reflection of the evolving priorities of women’s wellness in 2025.