Anastasia Karanikolaou, known to many as Stassie, started gaining attention at a young age thanks to her close friendship with Kylie Jenner. Over the years, though, she’s stepped out of Kylie’s shadow and built a name for herself in the world of social media and modeling. Born in California in 1997, she grew up in a world that was already leaning toward digital fame. She became part of the online scene early, using Instagram and YouTube to share her life. Her eye for style and confident presence helped her stand out, even when the platform was crowded.
She first became widely known because of her constant presence in Kylie Jenner’s circle. They’ve been best friends since they were teenagers, and their friendship has often been shown on Kylie’s platforms and in public. But instead of being just the best friend of a celebrity, Stassie worked hard to shape her own career. She started appearing in various brand campaigns and gained millions of followers on her own. Her mix of personal charm, natural beauty, and business sense began to attract both fans and brands that wanted to work with her directly.
As the years passed, Anastasia started showing more of her personality online. She became active on YouTube, giving fans a deeper look into her day-to-day life. She talked about beauty routines, answered personal questions, and did fun challenges with friends. This helped her fans feel closer to her. It also showed that she was more than just a pretty face. She was relatable, open, and funny. Her honesty about things like body image, self-confidence, and relationships made people respect her even more.
Her style also became a big part of her appeal. She has a strong sense of fashion, often mixing trendy pieces with classic looks. Whether she was out at an event or posting from home, she always managed to look polished yet relaxed. Fashion brands noticed her influence and started offering her collaborations. Over time, she started landing partnerships with major companies and began modeling more regularly. These opportunities showed that she could stand alone in the fashion industry, not just as Kylie’s friend but as a model in her own right.
One major turning point in her career came when she began partnering with brands like PrettyLittleThing and Revolve. These companies often work with influencers, but not all collaborations stand out the way hers did. Stassie brought her own personality to every shoot and campaign. She didn’t just wear the clothes; she gave them life. Fans praised her for how confident and natural she looked. Her social media posts from these collaborations often went viral, drawing in more fans and catching the attention of other brands as well.
Aside from her work with clothing brands, Anastasia also began exploring the beauty space. She launched her own line of lip kits with Kylie Cosmetics, and the collaboration was a huge success. Her followers loved the products, and it proved she could work on something creative and business-focused at the same time. The lip kit line helped boost her image as more than just an influencer. It showed she could help build and promote products that fans genuinely wanted to buy. Her involvement in the business side added another layer to her growing career.
Over time, she has also become more open about her fitness journey and the work she puts into maintaining her figure. While she has faced criticism and questions about cosmetic procedures, she’s never claimed to be perfect. In fact, one reason people continue to support her is because she doesn’t pretend to be something she’s not. She talks about her struggles with body confidence and how she stays motivated. By being real, she makes her followers feel like they’re not alone. It’s this honesty that keeps people coming back to her content.
Her social life remains a popular topic, too. People are always curious about who she’s dating or seen with. Though she keeps much of her private life to herself, she occasionally shares moments with close friends. Her bond with Kylie Jenner remains strong, and they often post photos together. But Anastasia has also built her own network and is often spotted with other influencers and celebrities. Her friendships help her stay in the public eye, but she’s careful about keeping some things just for herself. That balance seems to work well for her.
As of now, she continues to grow her brand. With millions of followers across Instagram, TikTok, and YouTube, she has built a solid platform. Her fans watch for new fashion looks, beauty tips, and glimpses into her personal life. She still collaborates with brands, but now on her own terms. Her influence has become undeniable. She no longer relies on anyone else’s fame. She has created something that’s hers, and she’s done it with a mix of hard work, smart choices, and a sense of fun. That combination has helped her stay relevant year after year.
Looking ahead, it’s likely that Anastasia will keep growing her presence in both fashion and beauty. She might even launch her own brand one day, given how much experience she has with partnerships. With her drive and loyal following, there’s no doubt she has what it takes. From a girl who once appeared in the background of celebrity posts, she’s become a star in her own right. Her rise is proof that with focus and confidence, it’s possible to go far. Anastasia Karanikolaou is no longer just a social media name—she’s a full-blown brand.
