Inside Kylie Cosmetics: How Kylie Jenner Built a Billion-Dollar Beauty Empire from Instagram
Few names in the beauty industry are as powerful—or as polarizing—as Kylie Jenner. What began as a celebrity experiment with lip kits in 2015 quickly turned into one of the most influential beauty brands of the modern era: Kylie Cosmetics. Through savvy marketing, strategic use of social media, and the sheer power of personal branding, …