Lena Gercke teams up with Coty to expand LeGer brand through new fragrance partnership
Lena Gercke has taken another decisive step in expanding her fashion and lifestyle brand as Coty officially enters a fragrance agreement for LeGer. The collaboration marks a significant evolution for the brand, signaling its transition from fashion-focused success into the competitive and highly influential world of fragrance. Rather than feeling like a sudden pivot, the …
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