Kiki Passo is a Brazilian bikini model and social media influencer who has built an impressive online presence through her striking appearance, confident modeling style, and strong brand collaborations. Known primarily for her success on Instagram, Kiki has rapidly risen in popularity, attracting a global audience that follows her for fashion inspiration, lifestyle content, and travel imagery. Her collaborations with well-known brands such as Boutine LA and Fashion Nova have further solidified her status as a recognizable figure in the digital modeling space.
Born on May 19, 1997, in Brazil, Kiki Passo grew up in a supportive family environment that encouraged her to explore her interests and pursue opportunities that aligned with her passions. While she has chosen to keep most details about her family private, it is known that she has siblings and maintains close ties with her loved ones. Her upbringing played an important role in shaping her grounded personality, even as her public profile expanded. Growing up in Brazil, a country known for its vibrant culture, beaches, and fashion-forward swimwear, naturally influenced her eventual path into bikini modeling.
As she grew older, Kiki made the decision to relocate to the United States, settling in Miami, Florida. This move proved to be a pivotal moment in her life and career. Miami’s beach culture, fashion scene, and thriving influencer community provided the perfect environment for her ambitions. She attended the University of Miami, balancing her education with the early stages of her modeling career. Living in a city that celebrates fitness, beauty, and outdoor lifestyles helped her refine her image and connect with brands aligned with her aesthetic.
Kiki Passo’s modeling career gained momentum when she began focusing on bikini and swimwear modeling. Her trim hourglass figure, combined with confident posing and a natural on-camera presence, quickly set her apart. Instagram became her primary platform, allowing her to showcase professional photoshoots, lifestyle moments, and brand collaborations. Unlike traditional modeling routes that rely heavily on agencies and runway work, Kiki leveraged the power of social media to reach a wide audience directly, a strategy that proved highly effective.
Her Instagram following grew steadily, and by May 2023, she had amassed approximately 1.6 million followers. Her posts regularly receive strong engagement, often surpassing 90,000 likes, reflecting an active and dedicated fanbase. This level of interaction has made her an attractive partner for fashion and swimwear brands looking to reach a global audience. Kiki’s content is visually cohesive, focusing on swimwear, beach settings, travel destinations, and lifestyle imagery that aligns with her brand identity.
Brand endorsements have played a major role in Kiki Passo’s success. She has worked with companies such as Boutine LA and Fashion Nova, integrating sponsored content seamlessly into her feed. Rather than overwhelming her audience with advertisements, she maintains a balance between promotional posts and organic content. This approach has helped her preserve authenticity and trust with her followers, which is crucial in an industry where audiences are increasingly selective about sponsored material.
Physically, Kiki Passo stands at approximately 5 feet 5 inches tall and weighs around 55 kilograms, or 121 pounds. She has blonde hair and hazel eyes, features that contribute to her distinctive and widely admired look. She does not have tattoos or piercings, and she has stated that she has not undergone any plastic surgery. Her appearance is often described as natural and athletic, a quality that resonates with fans who appreciate authenticity and fitness-focused aesthetics.
Fitness and self-care are central to Kiki’s lifestyle, even if she does not frame herself explicitly as a fitness influencer. Her toned physique reflects consistent physical activity and a balanced lifestyle rather than extreme routines. This subtle emphasis on health aligns well with her modeling niche and the brands she represents. Her confidence in her natural appearance has also contributed to her appeal, especially in an era where heavily edited and altered images are common.
Kiki Passo’s personal life has attracted public interest, particularly her romantic relationship. After being single for an extended period, she began dating Tate Martell in early 2020. Tate Martell is an American football player who has played for teams such as the Miami Hurricanes, Ohio State Buckeyes, and UNLV Rebels. Their relationship quickly became a topic of interest among fans, especially given their shared presence in Miami and overlapping social circles.
Unlike many influencers who frequently publicize their relationships, Kiki has maintained a relatively low-key approach. While she does share occasional moments with Tate on social media, she avoids excessive exposure of her private life. This balance allows her to remain relatable while protecting the intimacy of her relationship. There have been no publicly known relationships prior to Tate Martell, further reinforcing her reputation as someone who values privacy and stability.
Travel is one of Kiki Passo’s most visible passions. Her Instagram feed features photos from various destinations around the world, highlighting her love for exploration and new experiences. Greece is often cited as her favorite place to visit, a destination that aligns perfectly with her beach-focused aesthetic and appreciation for scenic landscapes. Travel content not only adds variety to her feed but also strengthens her brand as a global lifestyle influencer rather than a model confined to studio shoots.
Kiki’s net worth is estimated to be between $400,000 and $500,000, a figure derived primarily from her modeling work, brand partnerships, and social media influence. While she may not yet be among the highest-earning influencers globally, her steady growth and strong engagement suggest a sustainable and expanding career. Her ability to monetize her presence without overexposing herself commercially reflects a strategic approach to long-term success.
What sets Kiki Passo apart from many aspiring influencers is her consistency and clarity of image. She has cultivated a brand that is instantly recognizable, centered on swimwear, travel, and confident femininity. Rather than frequently changing her aesthetic or chasing trends, she has refined a specific niche and built authority within it. This focus has helped her stand out in a highly competitive space where countless creators compete for attention.
Despite her rising fame, Kiki is often described by fans as grounded and approachable. She does not project an overly extravagant lifestyle, instead sharing moments that feel aspirational yet attainable. This balance between glamour and relatability has played a key role in maintaining her audience’s interest and loyalty.
For those considering following Kiki Passo on Instagram, her content offers a blend of visual appeal, fashion inspiration, and lifestyle escapism. Her feed is carefully curated but not overly polished, allowing her personality to shine through. Whether showcasing a new bikini collaboration, enjoying a beach day, or traveling abroad, her posts reflect a consistent sense of joy and confidence.
Kiki Passo’s journey illustrates how social media has reshaped the modeling industry, creating opportunities for individuals to build careers on their own terms. By leveraging Instagram, forming strategic brand partnerships, and maintaining a clear personal identity, she has established herself as a rising figure in the world of digital modeling. Her success is not solely based on appearance, but on discipline, branding, and an understanding of her audience.
In conclusion, Kiki Passo is a Brazilian bikini model and social media influencer whose career continues to gain momentum. From her early life in Brazil to her current base in Miami, she has navigated the challenges of fame with focus and discretion. Her relationship with Tate Martell, her passion for travel, and her growing list of brand collaborations have all contributed to her popularity. As her influence expands, Kiki Passo remains a compelling figure in the fashion and social media landscape, admired for her beauty, consistency, and ability to stay true to herself while building a successful digital career.