The world of beauty has never been more dynamic, and TikTok is one of the main platforms shaping trends in real time. Among the influencers making waves is Bella Lövkvist, known on TikTok and Instagram as @bellalovkvist. With hundreds of thousands of followers and an impressive engagement rate, Bella has built her reputation by creating makeup looks that strike the perfect balance between glamorous and achievable. She has mastered the art of turning complex techniques into step-by-step routines that anyone can replicate, and her content resonates with both casual beauty enthusiasts and makeup obsessives alike.
What makes Bella so magnetic is her ability to translate artistry into accessibility. Instead of relying on complicated routines or expensive products, she emphasizes versatility, confidence, and creativity. Each of her videos captures a look that feels current, yet timeless enough to wear every day. Whether you’re preparing for a night out, heading to the beach, or experimenting with colors, Bella’s tutorials offer inspiration and clear guidance. Below, we explore five of her most iconic looks—styles that her audience loves and that you can recreate at home with minimal stress and maximum impact.
The first signature look that stands out in Bella’s collection is her everyday glam. This is a versatile base that works whether you’re going to work, running errands, or simply filming your own content. Her version focuses on glowing skin, soft contour, and a neutral lip that enhances natural features without overwhelming them. Bella shows that everyday glam isn’t about heavy makeup but about enhancing your natural beauty with subtle precision. A touch of bronzer, neutral matte eyeshadow, and a nude gloss can bring this look to life, and she often reminds her followers that skin prep and hydration are just as important as the products themselves.
One of her more playful routines is the beach-ready glow, showcased in her viral “Get Ready with Me” clips. This look emphasizes sun-kissed radiance with dewy skin, a touch of coral or peach blush, and lightweight coverage that withstands heat and humidity. Bella often pairs this routine with tousled hair and minimal eye makeup, focusing instead on luminous highlighter that catches the sunlight perfectly. What sets this apart is its adaptability—whether you’re on vacation or just want to capture a carefree, summery vibe, this routine delivers effortless charm.
Bella’s audience also loves her experiments with bold colors, particularly her pink shade aesthetic. In one TikTok that drew major engagement, she leaned into a monochromatic pink palette across eyes, cheeks, and lips. This vibrant yet cohesive style demonstrates how one shade can dominate a look without feeling overwhelming. Her pink glam is versatile too—soft pastel pinks create a romantic and delicate vibe, while brighter tones add a fun, party-ready edge. The lesson from Bella is clear: don’t shy away from color, especially when one shade can tie together an entire aesthetic.
Another standout is her night-out glam, a striking contrast to her lighter everyday routines. Here, Bella embraces sultry smokey eyes, sharp winged liner, and deeper lipstick tones. This look speaks to confidence and boldness, the kind of energy you want to project when stepping into a room with the intention of being noticed. Her tutorials for this style often emphasize blending, showing her followers how to create depth without harsh lines. She proves that you don’t need professional training to pull off a dramatic eye—just patience, the right brushes, and a willingness to practice.
Finally, there’s Bella’s soft romantic makeup, a style that embodies femininity and elegance. This routine often features flushed cheeks, fluttery lashes, and a natural lip tint, creating a fresh and youthful appearance. Perfect for dates, weddings, or even content shoots, this look is universally flattering and adaptable to different occasions. Bella’s approach shows that soft glam doesn’t mean boring—it’s about highlighting subtle details that make a big impact, like lightly defined brows or a touch of shimmer in the inner corners of the eyes.
Taken together, these five looks showcase the range of Bella Lövkvist’s artistry. What makes her content so effective is that she doesn’t just present makeup as a surface-level enhancement—she frames it as a form of self-expression and empowerment. By breaking down techniques and offering relatable commentary, she bridges the gap between professional artistry and everyday application. It’s no wonder her TikTok page continues to grow at such an impressive rate, with followers eager to try each new routine she shares.
For Bella, makeup is not about hiding imperfections but about amplifying individuality. She encourages her audience to embrace experimentation, to play with shades they may not normally gravitate toward, and to find their own confidence in front of the mirror. Her influence in the beauty community goes beyond aesthetics—it’s about building a culture of inclusivity where anyone can feel welcome to try new things.
As trends continue to evolve, Bella remains at the forefront, proving that accessible tutorials and authentic engagement will always outperform overly polished, unattainable ideals. Whether you’re scrolling TikTok for inspiration or sitting at your vanity mirror trying to replicate one of her looks, Bella’s message is clear: makeup is for everyone, and mastering it is easier than you think.
Her rise as both an influencer and a creator demonstrates how much potential exists for content that is equal parts educational and inspirational. And while many beauty trends come and go, Bella Lövkvist’s approach feels built to last—rooted in timeless techniques, fueled by creativity, and delivered with the relatability her followers adore. For anyone seeking to refresh their routine or find the confidence to experiment, Bella’s top five looks are a perfect place to start.